The UK wedding industry is one of the most vibrant and creative sectors in the UK economy. In 2020, the UK Weddings Taskforce identified the industry’s worth to be an estimated £14.7 billion annually, making the industry a huge contributor to the UK economy.
Yet behind the beauty and celebration, the industry has long been fragmented, with thousands of independent businesses working in isolation. The vast majority of these are reputable and hardworking businesses often minority-led and founded; but since 2020 the sector has seen an influx of new entrants who, lacking knowledge and experience, have unintentionally cut corners or in some cases engaged in rogue practices.
The impact has been felt by both couples and businesses alike. From misleading prices and broken promises to financial and emotional stress for those placing their trust in suppliers.
This was the backdrop against which the UK Wedding Association was created. Its purpose is simple but vital: to recognise and elevate the most professionally run businesses, give couples the clarity they need to make confident choices, and protect the reputation of the industry as a whole.
Businesses that join the Association are benchmarked on professionalism, credibility and sustainability, earning badges based on performance rather than membership level. This gives ambitious businesses the tools and education to thrive, while ensuring couples can clearly differentiate between reputable suppliers and those that do not meet the standard.
Founded by Alison Hargreaves, an industry leader with over three decades of experience across venues, bridal, media, conferences and technology. Alison is also the founder of Guides for Brides, one of the UK’s most trusted wedding directories and marketing platforms, and her role in both organisations reflects her long-standing commitment to raising standards, supporting businesses and safeguarding couples.
She explains: “Associations matter because they protect the interests of both businesses and consumers. By coming together under shared standards, we create a stronger, more resilient industry where professionalism is celebrated and couples are safeguarded. The Association isn’t just about raising the bar for today, it’s about ensuring the future of the industry is professional, sustainable and trusted.”
The UK Wedding Association builds on the legacy of the UK Weddings Taskforce, which united the sector during the pandemic. It also works closely with industry leaders who have been instrumental in advocating for transparency and professionalism in the wedding sector. By pooling expertise, networks and data, the Association ensures that support is available for both established and growing businesses, while also protecting couples from the disappointment and damage caused by poor practices.
The message is clear: when the industry unites, everyone wins. With the UK Wedding Association now in place, reputable businesses have a platform to stand out, couples have the means to make informed decisions, and the UK wedding industry has the protection it needs to flourish long-term.
Join the Association
For wedding professionals, joining the UK Wedding Association is more than a badge; it is a commitment to raising standards, protecting couples, and strengthening the reputation of the entire industry.
Membership gives you access to resources, support and recognition that set your business apart, while aligning you with a community of like-minded professionals who care about doing things the right way. If you believe in professionalism, credibility and sustainability, then now is the time to join us and show couples that your business is one they can trust.
